Empathy Map
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.
The pain points are the obstacles the customer might run into along their journey.
The gains describe what success looks like for your customer, and what he/she wants to reach using your product.
In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.
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Website Flowchart Template
Works best for:
Flowcharts, Mapping, User Experience
A website flowchart, also known as a sitemap, maps out the structure and complexity of any current or future website. The flowchart can also help your team identify knowledge gaps for future content. When you’re building a website, you want to ensure that each piece of content gives users accurate research results based on keywords associated with your web content. Product, UX, and content teams can use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
System Flowchart Template
The System Flowchart Template is a visual representation of the structure and organization of a concept, system, or solution. It helps teams understand how different components interact to form a functional system by focusing on the overall arrangement of elements rather than specific details. Symbolic drawings are used to illustrate the basic parts and their relationships in the diagram.
Service Blueprint Workshop
Works best for:
Research & Design
The Service Blueprint Workshop by Lidia Olszewska is designed for collaborative service design sessions. This template helps teams visualize service processes, identify pain points, and brainstorm solutions. Use it to align cross-functional teams, improve service delivery, and ensure a seamless customer experience. It's ideal for workshops aimed at service optimization, fostering collaboration, and strategic planning in service design.
Empathy Map Canvas
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.
Stakeholder Analysis Template
Works best for:
Design
When designing new solutions, thinking about what people need is important. Before deciding or defining the problem, ask questions like: Who is involved? What do they care about? How much power do they have? Understanding how your work affects everyone involved is crucial. Stakeholder analysis helps you plan and might change how you see the problem.