Content Strategy
Bring consistency across communication channels and develop killer content strategies with this Content Strategy Template. Designed to plan and deliver high-impact content, use this tool to collaborate faster and better.
The main goal of this content strategy template is to help you produce content fast in an agile and collaborative way. It is designed to help teams plan their content output across various channels and adopt processes for creating high impact content fast.
There is plenty of guidance throughout the template on how to use it but it could also be interpreted in different ways and suited to different teams. If you work with content, this process will help you plan better and present your ideas in a cohesive and impactful way.
This strategy template and its structure will provide enough rationale behind the content you are producing. It will also help speed work and get buy in from senior stakeholders.
What are the elements of a content strategy?
The basic elements of a content strategy are content pillars, content purpose, distribution channels, and your content production process. Mapping out all these aspects of your content strategy makes it easier to execute and align with other teams and marketing efforts.
What should be included in a content plan?
Your content plan should include every deliverable of your content strategy. For example, if your strategy contains X blog posts per week, make sure to add them to your content plan with feasible deadlines. The same applies for social media posts, email campaigns, website landing pages, or any other medium that contains content. We recommend building a content plan template separately, so you can edit and share it as you manage projects.
Can the content template be used for monthly planning?
Yes, teams across your organization can use the Content Strategy Template as the source of truth, planning content across marketing departments and channels. If you need, add an annual calendar to your template, so everyone visualizes timelines and deadlines.
Get started with this template right now.
BCG Matrix Template
Works best for:
Strategic Planning
Use the BCG matrix template to make informed and strategic decisions about growth opportunities for your business. Assign your portfolio of products to different areas within the matrix (cash cows, dogs, question marks, stars) to prioritize where you should invest your time and money to see the best results.
Porter's Five Forces Template
Works best for:
Leadership, Strategic Planning, Market Research
Developed by Harvard Business School professor Michael Porter, Porter’s Five Forces has become one of the most popular and highly regarded business strategy tools available for teams. Use Porter’s Five Forces to measure the strength of your current competition and decide which markets you might be able to move into. Porter’s Five Forces include: supplier power, buyer power, rivalry among existing competitors, the threat of substitute products or services, the threat of substitute products and services, and the threat of new entrants.
OODA Loop Template
Works best for:
Strategic Planning, Strategy
The OODA Loop template helps optimize decision-making processes by using four key stages- Observe, Orient, Decide, and Act. Its well-structured layout allows teams to systematically break down complex decisions, leading to a shared understanding of the decision-making workflow. One of the key benefits of the template is its ability to enhance collaboration. Teams can seamlessly contribute to and iterate upon the decision-making cycle in real time, resulting in more informed decisions and a more efficient process. The template provides a clear and visual representation of each stage, accelerating the decision-making process and fostering a collaborative environment where teams can work together to navigate challenges and make well-informed decisions.
Four-Circle Venn Diagram
Works best for:
Venn Diagram
The Four Circle Venn Diagram template is designed for comparing four sets of data. Use this tool to identify commonalities and differences across multiple categories. This template is ideal for complex data analysis, strategic planning, and academic research. It helps you visually organize information, making it easier to understand and communicate insights. Perfect for educators, researchers, and professionals in need of detailed comparison tools.
Target Audience Template
Works best for:
Marketing, Desk Research, Prioritization
Understanding your target audience is vital to business success. How can you market yourself effectively if you don’t know who you’re targeting? Using the Target Audience template, you can review valuable data about who your customers are and what they want from your product or service.
Crowd Sourced Cause and Effect
Works best for:
Fishbone Diagram, Problem solving
The Crowd Sourced Cause and Effect template leverages collective intelligence to identify root causes of problems. By involving multiple team members, you can gather diverse perspectives and uncover insights that might be overlooked. This collaborative approach ensures a comprehensive analysis and fosters team engagement.